In the 1989 edition of Introduction to Public Relations, Sam Black, former secretary general of the International Public Relations Association (IPRA), stated: “Public Relations has become generally accepted as an important element of business, government and all aspects of everyday life….
If You Still Don’t Believe #PRisDead, You Should Read This
By now, you must have heard about the #PRisDead conversation on social that has caused quite some controversial responses. Those who disagree with the notion that Public Relations is dying might have a rethink after reading these excerpts from three…
Perception And Reception Of Public Relations Versus Advertising In Nigeria
A 2015 research compilation by the Media & Intelligence Unit of BHM The Difference Between Public Relations and Advertising Advertising is defined as having: a verbal and or visual message; a sponsor who is identified; delivery through one or more…
PR Is Dead
BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team…
The Future Of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now
BY OYINDAMOLA BAMGBOLA [email protected] Power has shifted from the hands of media companies and PR professionals to that of the consumer In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the…
Inside Nigeria’s PR Industry Of Brown Envelopes, Press Releases And Quacks
BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP Honoraria. Flava. Keske. T-fare. Brown Envelope. These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria. In a country where there are over 50…
Civil War In PR Industry!
It is the story of a growing industry in a young and rapidly expanding African economy. The story has all the ingredients of a classic thriller. There are wizened old heads with decades of experience and a new wave of…
Obituary
The death of Public Relations has been announced. Born to the Nigerian Railway Corporation and UAC in 1948 in Lagos, PR lived for 66 years and moved extensively around Nigeria before passing away following a protracted digital illness which began…
The Death of PR in Nigeria – The Story #PRisDead
[View the story “The Death of PR in Nigeria – The Story #PRisDead” on Storify]
PR Is Dead
It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining…